Tonner Doll Company, Inc.

Tonner Doll Company, Inc. - The Tonner Doll Company is internationally
renowned for award-winning dolls that encourage the young—and the
young-at-heart—to Believe in the Power of Play®. Inspired by a passion for doll
collecting, the company has manufactured fine dolls designed and sculpted by
Robert Tonner, from little girl and classic character dolls that recapture the
magic of childhood memories, to fully articulated high fashion dolls with
exquisite collections of costumes that depict the quintessential American
style. Robert Tonner’s life-long interest in dolls, top-level fashion designer
experience, and designing and sculpting talents led to his creation of the
Tonner Doll Company, one of the most successful and celebrated doll
manufacturers in the world.
After graduating
from the Parsons School of Design, Tonner was invited to join Bill Blass, an
internationally recognized force in the fashion field, and soon became one of
the company’s top designers, heading up the Blassport label. Throughout
his career, Tonner’s “contemporary classic” view of how a modern American woman
should dress continually caught the eye of the fashion world’s
trend-spotters—his designs were featured regularly in such publications as
Women’s Wear Daily, Town & Country, New York Magazine, The
New York Times and Vogue.
Tonner’s long-time interest in dolls led him to become
a collector, and in 1982, to try his hand at doll sculpting. In 1985, Tonner
received a glowing review, from an esteemed panel of judges at the National
Institute of American Doll Artists Conference in NYC, for a model-like fashion
doll he had entered for critique. During the years that followed, Tonner turned
more of his attention to developing and perfecting his doll designs while still
pursuing the career of a rising fashion designer. In 1991, he left the fashion
industry to start the Robert Tonner Doll Company.
All of Tonner’s dolls and costumes reflect their
creator’s fashion industry background and desire for perfection. They have been
prominently featured in national and international media including People
Magazine, CNN, Entertainment Tonight, Women’s Wear Daily and British
Vogue Magazine. Recently, several of his creations were added to the
permanent collection of the Louvre Museum of Decorative Arts in Paris, France.
Chosen from a gamut of doll makers in the industry, Tonner Dolls partnered with
Miramax Films’ to create dolls based on the film ‘Chicago’ and ‘Ella
Enchanted’ – his late 2006 release of Paramount Pictures’ Dreamgirls
continued this thrilling trend of beautifully costumed dolls inspired by the
cinema. Tonner is also working with Warner Bros. on its current Harry
Potter™ Collection, The Wizard of Oz™ and DC Comics’ DC STARS™
Collection featuring famous DC Super Heroes such as Supergirl™, Wonder
Woman™ and soon to be released, Superman™. In 2007, Tonner will team
with Marvel Comics to introduce licensed likenesses from the film, Spiderman
3, in a complete character figure collection. In addition, Tonner will
release new collections based on Disney film properties Pirates of the
Caribbean and the Chronicles of Narnia. Other Tonner Doll licenses
include Betsy McCall®, Ann Estelle by Mary Engelbreit® and For Better or For
Worse®. Tonner’s top line, Tyler Wentworth®, is based on the life of
a New York City fashion designer and her exquisite wardrobe of hand-beaded
silks, luxurious cashmere and camel hair, and a myriad of exclusive haute
couture fabrics.
In 2002, Robert Tonner purchased the Effanbee Doll
Company and its rich legacy as one of America’s oldest doll companies.
Continuously running since 1908, Effanbee Doll Company’s focus leans toward the
vintage mastery in such American classics as Patsy, Dy-Dee Baby, Little Orphan
Annie and the fashionably popular reporter, Brenda Starr (both Annie and Brenda
Starr are licensed properties owned by Tribune Media).
Robert Tonner has served as standards chairman
and president of the National Institute of American Doll Artists (NIADA), and
regularly aligns his company and creative spirit with a variety of charitable
initiatives including the American Foundation for AIDS Research (AmFAR),
England’s Action against Addiction and Broadway Cares/Equity
Fighting AIDS. Tonner Dolls are featured in worldwide doll and toy
specialty retailers including FAO Schwarz in New York & Las Vegas, and the
famous Harrods Department Store in Knightsbridge, England.
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